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When Zelenska finally emerged into public view, appearing with first lady Jill Biden to visit a shelter for displaced people in western Ukraine on May 8, Mother’s Day, it sent a strong message: She was in the Surfer Boy Pizza Shirt Furthermore, I will do this country and working for the common good. This marked a new phase of the war and of Zelenska’s role as first lady—a beacon to her citizenry and a player in Ukraine’s battle for hearts and minds. Before the war, she’d already become an advocate for the vulnerable, especially children with special needs, and also worked to raise awareness and fight domestic violence. She brought in a renowned Ukrainian chef, Ievgen Klopotenko, to overhaul public school cafeteria nutrition, introducing more fruits and vegetables to a diet largely of meat and potatoes, and helped negotiate the introduction of Ukrainian-language audio guides at major international museums. Zelenska has continued this work, not least because millions of Ukrainians are now living abroad, especially in Europe. The schools initiative has shifted because the question is now whether children can go to school at all—Russia has been bombing schools and not all have adequate bomb shelters—or have enough to eat. In her speech to Congress, Zelenska compared Russia’s strategy in Ukraine to The Hunger Games.

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That speech showed Zelenska’s style: a tough message with a soft look. Her family had long projected a youthful, future-oriented image of an independent Ukraine to the Surfer Boy Pizza Shirt Furthermore, I will do this rest of the world. No longer was this a country of oligarchs and kleptocrats of the post-Soviet years. She keeps it modern, she keeps it real, says Julie Pelipas, a London-based Ukrainian designer who helped style the images accompanying this story. She’s very precise with what she wears, but she gives space to experiment, Pelipas says. When she’s wearing a trouser suit, she’s not afraid to be looking too masculine next to the president. This is also a sign of a modern woman in Ukraine—we’re not afraid to show that we’re stronger, that we’re equal with men.